Brand Experience
The HTA’s primary responsibility is to ensure that Hawaii delivers on its brand promise. This requires initiatives (see below) that help Hawaii provide an experience that is unique and enriching, while valuing and perpetuating Hawaii’s natural and cultural resources and honoring its people and heritage.
To learn more about how the HTA manages the promotion of Hawaii's brand, click here.
Hawaiian Culture
The Hawaiian culture and community is what makes Hawaii unique from all other destinations. The HTA supports programs that respects, honors and helps to perpetuate our indigenous culture. Learn More >
Arts & Culture
The HTA also supports initiatives that enhance the creative and culinary arts and other unique island experiences. Artists, filmmakers, musicians, chefs, practitioners and event organizers play important roles in providing unique and authentic experiences through festivals, events and other programs year round. Learn More >
Community
To provide a diverse and quality tourism product unique to Hawaii, the HTA supports festivals and events programs which celebrate our diverse multi-cultures and community, as well as programs which develop niche agricultural, health and wellness, techno, and nature tourism in each of the four counties. Learn More >
Natural Resources
The natural beauty of Hawaii is clearly one of our most important assets. As an essential custodian of the environment, the HTA supports efforts to manage, improve, and protect Hawaii’s natural resources. Learn More >
Workforce
The goal for Workforce Development is too ensure a sufficient and highly-qualified workforce that is provided with meaningful careers and advancement opportunities. Learn More >
Sports
Sporting events enhance Hawaii’s economy, image, and quality of life. Accordingly, the HTA has developed sports marketing programs to increase Hawaii’s global presence and build sustainable sports tourism market. Learn More >
Other
For more HTA initiatives and programs that help provide a positive destination experience, click here. Learn More >
