2006 Festivals and Events Seminar II
Implementing Successful Strategies
June 13 – 16, 2006
- June 13: Oahu, Hawaii Prince Hotel Waikiki
- June 14: Maui, Renaissance Wailea Beach Resort
- June 15: Hawaii, Waikoloa Beach Marriott
- June 16: Kauai, Kauai Marriott Resort & Beach Club
Conference Overview
The 2nd Annual seminar featured national and local experts who assist organizations in strengthening and enhancing their respective festival or event. Topics included: event operations, selling sponsorships, branding festivals and the future of on-line travel.
Presentations
- Morning Keynote: Successful Festivals = Successful Operations by Paul Jamieson, executive director of SunFest, Florida's largest music, art and waterfront festival.
- Breakout Session A: Operations. Speakers include Paul Jamieson and a special neighbor island guest.
- A Taste of the Hawaiian Range by Glenn Fukumoto, Cooperative Extension Service, University of Hawaii at Manoa (Hawaii Island)
- Presentation on Hawaii Island by Carol Bain and Puanani Rogers of the Kauai Mokihana Festival
- Presentation on Oahu Island by Theo Morrison of International Festival of canoes and Taste of Lahaina
- Breakout Session B: Sponsorship. Secrets to Succeeding in Selling Sponsor, by Bruce Erley, president and CEO of Creative Strategies Group.
- Handout
- Breakout Session C: Branding. Branding Your Festival for Success by Laurie Lang, president of BrandCentrics and a former senior vice president at The Walt Disney Corporation.
- Festivals Brand Resource Book 2006
- Luncheon Keynote. The Future of Travel, On-line Planning & Purchasing by Julie Zadeh, director of market management for Expedia Partner Services Group (includes Expedia.com, Hotels.com, Hotwire.com, and Classic Custom Vacations).
- Afternoon Breakout: An Innovative Approach to Promoting Hawaii's Festivals and Events by Mark Jensen, president of Convention Television.
Back to top |
