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Tourism ResearchWelcome to the Tourism Research section. Please select a category below for available tourism research resources. Visitor Highlights
Latest statistics on who is visiting Hawai'i: arrivals, trip characteristics and spending. Daily and monthly visitor statistics. Historical Visitor Statistics
More detailed tables on arrivals, trip characteristics, spending, and demographics. Includes multi-year tables. Visitor Profiles
Selected countries and target segments. Includes data on wedding/honeymoon, cruise visitors and business travelers. Infrastructure Research
Industries that support the visitors' experience: air seats, accommodations, cruise ship, parks. Product Research
Data for planning and development of attractions, activities, events, and retail. Evaluation & Performance Measures
Monitoring the progress and impact of Hawai'i's visitor industry. Visitor forecast, visitor satisfaction, resident sentiment. Tourism Library
Presentations, reports, plans and other tourism research sources. Publication schedule. About HTA's Tourism ResearchThe Tourism Research team provides statistical and analytical information and conducts special research on Hawai'i's visitor industry that aids state marketing efforts, industry planning, tourism policymaking, and facilitates sustainable tourism. The team produces timely and relevant daily, monthly, quarterly, and annual research reports as well as offers technical assistance and fulfillment of requests for visitor data.
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