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Continued Growth from Mainland China and Taiwan Expected in 2013

China is a vastly growing market for Hawaii’s visitor industry, with arrivals increasing 27.9 percent during the first eleven months of 2012 compared to the same period last year. Visitors from Mainland China are the highest spending visitors compared to any other market, spending an average of $391.8 per person per day.

The HTA anticipates continued growth from the region, with 2013 targets at 162,027, a 39.7 percent increase from 2012. Numerous initiatives that will begin this year will help to achieve these aggressive targets.

Hawaii will see a boost in air seats from both Shanghai and Taiwan to the Hawaiian Islands at the beginning of the year. China Eastern Airlines, the only carrier to offer nonstop service between Mainland China and Hawaii, will provide an additional direct flight from Shanghai to Honolulu, bringing total service to three weekly flights that began on Dec. 30, 2012. For the Chinese New Year holiday in February, China Airlines will offer four nonstop charter flights between Taiwan and Honolulu, which will be the first since Taiwan’s entrance to the U.S. Visa Waiver Program in November 2012. Hawaiian Airlines also recently announced that it plans to begin three times weekly service from Taiwan to Honolulu beginning in July 2013.

“The growth potential from China is tremendous,” said Mike McCartney, president and CEO of the HTA. “We have seen year-over-year increases from the region and we look forward to welcoming even more visitors from mainland China and Taiwan in the New Year.”

The HTA will continue to work closely with its global marketing partner, the Hawai‘i Tourism China – with offices in Shanghai, Beijing and Taiwan – to market the Hawaiian Islands to this vastly growing region.


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