The HTA works as facilitator and coordinator to bring stakeholders together to optimize their contributions and collaborative efforts to ensure a sustainable and highly qualified workforce for the visitor industry.
Two strategic goals are set for this initiative:
Prepare a quality future workforce and nurture Hawaii’s youths to be future leaders of visitor industry to perpetuate Hawaii’s culture and Hawaiian hospitality.
Ensure a well-trained and educated visitor industry workforce to deliver Hawai‘i brand promise.
Providing a Pathway for Hawaii’s Youth
The HTA has partnered with the Department of Education to create career pathways and offer career and technical education programs in tourism with credits earned in high school transferring to many colleges in Hawaii.
Click here to view a PSA to encourage students to enroll in the hospitably and tourism programs.
The HTA has also partnered with ClimbHI, a local non-profit organization to inspire Hawaii’s youth to pursue careers in the Hawai‘i visitor industry through the LEI (Lead, Expose, Inspire) Program. LEI is an annual event held in every April comprising of an morning session of inspiration and leadership through guest speakers and Hawaiian culture and hospitality training, a mid-day site visit to a lodging property for an overview of the lodging sector including a dining etiquette piece for lunch, and an afternoon career fair to expose students to the variety of career options and opportunities in the visitor industry. LEI 2017 takes place on four different islands (Maui, Oahu, Kauai, and Hawaii Island), including over 800 students from 37 high schools across the state, and involving over 100 businesses.
Click here to view a PSA to get a glimpse of LEI.
To address industry’s changing needs in workforce training, the HTA has also worked with educational institutions to make training available for the current workforce to help enhance service skills and quality.
• State of Hawaii Certification for Tour Drivers and Guides
• Hookipa me ke Aloha
• Cultural Awareness-Introduction to the Chinese Visitor
• Cultural Awareness-Introduction to the Japanese Visitor
• Cultural Awareness-Introduction to the Korean Visitor
• Konohiki me ke Aloha Training (PDF)
• Native Hawaiian Hospitality Association Training