Maemae Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maemae Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

See All Partnership Opportunities 

Announcements

Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

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What We Do

We are responsible for protecting the iconic brand of the Hawaiian Islands. This includes perpetuating the Hawaiian culture, preserving Hawaii’s natural environment, and strengthening communities by managing tourism in a way that helps improve the quality of life for residents, families and communities on all islands.

Natural Resources

Natural Resources

Natural Resources

Their beauty unparalleled, Hawaii’s natural resources are among the most precious in the world and one of the greatest assets to our quality of life in the Islands.

More about Natural Resources

Hawaiian Culture

Hawaiian Culture

Hawaiian Culture

The Hawaiian culture is integrated into every element of HTA’s programs to support Hawaii.

More about Hawaiian Culture

Community Enrichment

Community Enrichment

Community Enrichment

Community-created projects, festivals and events provides authentic experiences that showcase Hawaii’s multi-cultures. Training workshops and resources offered to further develop skills and tourism products.

More about Community Enrichment

Brand Marketing

Brand Marketing

Brand Marketing

HTA works to promote Hawaii's brand around the world.

Branding Efforts