There is a rental car shortage in Hawaii. Instead of renting a vehicle, please consider some of these alternate transportation options.
At the start of 2020, we introduced a six-year strategic plan to guide our vision and our responsibilities in support of Hawaii tourism through 2025.
Creation of action plans to recover and rebuild tourism for our islands’ communities.
In an effort to inspire mindful travel, Hawaii’s industry partners & volunteer groups have come together to encourage visitors to leave Hawaii better than when they arrived.
Jun 02, 2022
To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.
Digital Asset Library
Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.
HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.
Read the latest announcements that provide up-to-date information about current HTA's programs, events
What We Do
We are responsible for protecting the iconic brand of the Hawaiian Islands. This includes perpetuating the Hawaiian culture, preserving Hawaii’s natural environment, and strengthening communities by managing tourism in a way that helps improve the quality of life for residents, families and communities on all islands.
Their beauty unparalleled, Hawai‘i’s natural resources are among the most precious in the world and one of the greatest assets to our quality of life in the Islands.
The Hawaiian culture is integrated into every element of HTA’s programs to support Hawai‘i.
Community-created projects, festivals and events provides authentic experiences that showcase Hawai‘i’s multi-cultures. Training workshops and resources offered to further develop skills and tourism products.
HTA works to promote Hawaii's brand around the world.