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The HTA is responsible for the development, management and coordination of various plans to help ensure a sustainable tourism economy and achieve the state’s vision for tourism to:

Honor Hawaii’s people and heritage;
Value and perpetuate Hawaii’s natural resources;
Engender mutual respect among all stakeholders;
Support a vital and sustainable economy; and,
Provide a unique, memorable and enriching visitor experience.

Hawaii Tourism Authority Strategic Plan: 2016

HTA desires to optimize benefits for Hawaii and integrate the interests of visitors, the community and the visitor industry.  

On October 29, 2015, the HTA Board approved its Strategic Plan for the next five years.  Click here to view the plan.  To learn more about the process click here

Hawaii Tourism Strategic Plan: 2005-2015

(English) [pdf] (Japanese) [pdf]
This plan (Hawaii TSP), was developed with assistance and input from the visitor industry, community and other government agencies to create a shared vision for Hawaii tourism in the year 2015. It is a road map of strategic directions, goals and offers responsible and supporting partners for achieving that vision.

County Tourism Strategic Plans: 2006-2015

Recognizing that each county is unique and could benefit from its own tourism strategic plan, HTA funded the development of county tourism strategic plans (County TSPs). Completed in 2006, County TSPs reflect each county’s strengths, weaknesses, opportunities and threats and ultimately help to contribute to fulfilling the shared vision for tourism.



DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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