In January 2004, the HTA formed the HTA's Hawaiian Cultural Program Advisory Council (HCPAC) representing key agencies involved with the Hawaiian community, visitor industry representatives, cultural practitioners, and each county. The HCPAC was formed to address the relationship between the visitor industry, the Hawaiian culture and the community and currently includes the following individuals:
Na'alehu Anthony, Paliku Documentary Films
Peter Apo, Peter Apo Company
Kainoa Daines, Sales Manager, Miramar Hotel Waikiki
Leona Mapuana Kalima, Office of Hawaiian Affairs
Robbie Kaholokula, County of Kaua'i Office of Economic Development
Cheryl L. Ka'uhane-Lupenui, YWCA O'ahu
Debbie Nakanelua-Richards, Hawaiian Airlines
Ramsay Remigius Mahealani Taum, University of Hawai'i, School of Travel Industry Management
Michael White, Ka'anapali Beach Hotel
Working with guidance from HCPAC, the HTA addresses the Hawaiian Culture initiative in the Hawai'i Tourism Strategic Plan: 2005-2015, through the
following efforts: