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Aloha Festivals Celebrates 66 years of Cultural Traditions

The HTA, through its Native Hawaiian Festivals Program, is pleased to announce that the 66th annual Aloha Festivals will kick off on Friday, August 31 and run through September 28. The festivities celebrate and share the history and traditions of Hawaii and the unique spirit of aloha with both kamaaina (local residents) and malihini (visitors). This year’s theme is Hoonui Ike, meaning “to increase knowledge, enrich,” through formal education, one-on-one mentoring, personal quests or other means.

Traditional events will take place at various locations in Waikiki and include the Royal Court Investiture, Opening Ceremony, Waikiki Hoolaulea and the Annual Aloha Festivals Floral Parade. For the first time, the parade will include representatives from Molokini and Nihoa Islands, in addition to the eight major Hawaiian Islands. There will also be a keiki Hoolaulea at Pearlridge Center that will feature activities, demonstrations and stage performances by keiki musical groups, hula halau and a special appearance by the Aloha Festivals Royal Court.

Please support the Aloha Festivals by purchasing a traditional ribbon or power band available at all Aloha Festivals events, including Eat the Street food truck rallies, ABC stores and the event website. For more information and a detailed schedule of events, visit:


DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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