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HTA Announces Selection of its North America and Western Europe Marketing Contracts

HTA recently selected the Hawaii Visitors and Convention Bureau (HVCB) to continue its leisure tourism destination marketing management services for the North America market. The HTA also selected AVIAREPS Tourism GmbH to provide marketing destination representation services for the Western Europe market.

The HTA contracts require the awardees to provide fixed-priced, pre-visit destination marketing services to drive visitation and revenues for the state of Hawaii and exceed established visitor related targets on a calendar year basis.

The contracts will commence on Jan. 1, 2013 and end on Dec. 31, 2014. The HTA has the option to extend the terms for three one-year periods from Jan. 1, 2015 through Dec. 31, 2017.

HVCB’s headquarters is located in Waikiki, with island chapter bureaus on Oahu, Kauai, Maui and Hawaii Island. It will be responsible for the U.S. mainland and Canada markets.

AVIAREPS Tourism GmbH’s is located in Munich, Germany and London, England.

Both companies served the HTA for the past eight years providing invaluable marketing insight and proven success in strengthening brand awareness, interest and visitor arrivals to the Hawaiian Islands. We look forward to continuing to work with HVCB and AVIAREPS to promote Hawaii as a global destination.


DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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