NFL Pro Bowl Returning to Hawaii in 2013
The NFL announced that the Pro Bowl will be returning to the Hawaiian Islands for the 2013 game at Aloha Stadium. The game will be the 33rd year Hawaii has hosted the Pro Bowl, which will be played on Jan. 27, a week prior to the Super Bowl.
“We are extremely pleased the NFL will return to Hawaii for the 2013 Pro Bowl,” said Mike McCartney, president and CEO of the HTA. “Many of us believe there is no better place in the world to host this game, and we are committed to working with the NFL to improving the quality of the game and overall experience.”
The HTA will look to expand the Pro Bowl both in the Hawaiian Islands and in Asia. There are opportunities to further engage the youth and islands communities across the state. Furthermore, the HTA will look to build on the NFL’s relationships in Japan and establish a presence in China, both important markets for Hawaii tourism.
In 2012, the Pro Bowl generated $25 million into the state’s economy reaching an audience of 12.5 million viewers with more than 15,000 visitors coming to Hawaii for the game.
“The Pro Bowl coming back to Hawaii in 2013 was a collaborative effort. And we wanted to extend a mahalo to Governor Neil Abercrombie, Speaker of the House Calvin Say, Senate President Shan Tsutsui, Mayor Peter Carlisle and the City and County of Honolulu, Scott Chan and the Aloha Stadium Authority, and the entire community for their support in helping to bring the game back to Hawaii,” added McCartney.