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Asia Key to Growing Hawaiis Tourism Economy

Hawaii’s core U.S. market has been slowing since the second half of 2013 and is anticipated to continue to soften through 2014. In order to compensate for the declines in the U.S. market, the HTA is focusing on expanding its efforts in Japan, China, Korea and Taiwan to help diversify and sustain Hawaii’s tourism economy. 
Non-stop air access to the Hawaiian Islands has grown significantly from the Asia region, supported by recent new nonstop service from Beijing and reestablished nonstop service from Taipei that began in 2014. These flights, as well as the expanded Shanghai to Honolulu route, will help to support growth from the region.
While Hawaii is known as a desirable destination in Japan and Korea, there is less knowledge of the Hawaiian Islands in China and Taiwan. Growing interest and awareness will be a key initiative for the HTA’s international marketing contractors in those regions to capitalize on the growing outbound travel from the two nations. For the Japan and Korea markets, the HTA’s efforts will focus on expanding awareness and accessibility of the Hawaiian Islands to other regions within each country. 
For partnership opportunities with Japan, click here; Korea, click here; China click here; Taiwan, click here

DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

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