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Chinese New Year Brings Spike in Visitors from China

The year of the snake is starting off with good fortune and prosperity for the China market, as the HTA’s marketing contractor, Hawaii Tourism China (HTC) and China International Travel Service (CITS) bring more than 800 visitors from Mainland China to Hawaii for the first annual Chinese New Year Celebration. The HTA will help welcome the group at a VIP dinner followed by “Ha – Breath of Life” at the Polynesian Cultural Center on Tuesday, Feb. 12. The visitors will stay in Hawaii between three to eight days depending on their travel itineraries, some of which include U.S. mainland tours.  

“Chinese New Year is the biggest and most important holiday in China, and has become a popular travel period for this market,” said Jadie Goo, HTA Brand Manager and China Liaison. “As a quickly growing emerging market, this Chinese New Year Celebration in Hawaii serves as a great opportunity for Chinese to visit and experience the Hawaiian Islands, many of whom are traveling to Hawaii for the very first time.” 

Visitors from Mainland China are the highest spending travelers to Hawai‘i, spending an average of $392.4 per person per day. The HTA anticipates continued growth from this region with 2013 targets of 162,027 visitors, a 39.7 percent increase from 2012. 
 
 

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