Chinese New Year Brings Spike in Visitors from China
“Chinese New Year is the biggest and most important holiday in China, and has become a popular travel period for this market,” said Jadie Goo, HTA Brand Manager and China Liaison. “As a quickly growing emerging market, this Chinese New Year Celebration in Hawaii serves as a great opportunity for Chinese to visit and experience the Hawaiian Islands, many of whom are traveling to Hawaii for the very first time.”
Visitors from Mainland China are the highest spending travelers to Hawai‘i, spending an average of $392.4 per person per day. The HTA anticipates continued growth from this region with 2013 targets of 162,027 visitors, a 39.7 percent increase from 2012.