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Continued Growth from One of Hawaii's Fastest Growing Markets

Oceania, which includes Australia and New Zealand, is the one of the state’s fastest growing major market areas, reporting year over year growth in 2011 (+32%) and in 2012 (+33%) with 278,919 total visitors who came to the Hawaiian Islands. The HTA anticipates continued growth in 2013, targeting 348,650 visitors and $794.9 million in visitor spending as a result of increased airlift from Oceania. 

Australia welcomed new airlift from Brisbane (Hawaiian Airlines) and Melbourne (Jetstar Airways) during the last quarter of 2012 and will continue to experience growth through the first half of this year. This month, Jetstar increased its Melbourne service to three times a week, while Hawaiian will soon launch its inaugural, three-times weekly flight from Auckland. 

Hawaiian and Jetstar will also offer additional flights from Sydney during Australia’s peak travel seasons in April, May, September and October, which nicely coincide with Hawaii’s traditionally slower shoulder periods. This growth in airlift will elevate the Oceania market to a 12-year high of just over 397,000 total air seats, a 42 percent growth from last year. 

 “These new routes will open up new travel opportunities, grow market share for Hawaii and help to build sustainable tourism from Oceania,” said Mike Story, HTA Tourism Brand and Sports Manager and HTO liaison. “These increases help to support growth opportunities not only for leisure travelers but also for the MCI and group travel market, including the Golden Oldies Hockey Festival, which will welcome 1,500 competitors in September.” 

The HTO along with the HTA’s other global marketing contractors recently presented at the HTA 2013 Spring Marketing Update. One of the major opportunities for the Oceania market is the HTO’s Annual Mega Famil and Workshop from Aug. 30 through Sep. 7, which will include 40 Australian travel agents. For a complete listing of the HTO and other marketing contractors’ opportunities, click here


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