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Hawaiian Culture

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Engineering Experiences with Joe Veneto, The Opportunity Guy

Joe Veneto is known among colleagues as “The Opportunity Guy” for helping others find unique new business opportunities. Since 1996, he has served as chief experience officer at Opportunities Unlimited, a consulting and training company in Boston, Mass. Veneto offers consulting on tourism and hospitality services, using an “experience formula” to empower companies to build customer connections and impact customers’ “emotional bank accounts.”

Veneto believes that travelers choose destinations based on the attractions, cultural components, travel products and increasingly so, the experiences available. His book, “The Travel Packaging System,” teaches managers at hotels, resorts, inns and other attractions how to create exciting, experience-focused travel packages. 

Hear from Veneto in the “Engineering Experiences” session on day one of the conference, and learn strategies to implement “unforgettable experiences” for guests, transform your customers into brand advocates, and make the most of powerful word-of-mouth marketing.

For more information on other sessions at the HTA Tourism Conference, click here.


DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

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