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Hawaii Projected to Reach a Record 11.1 Million Air Seats in 2014

Maintaining air access to the state is a key priority for the HTA, as it provides Hawaii’s visitors and residents with the ability to travel to and from the Hawaiian Islands. As an island state, this is essential for a thriving visitor industry and tourism economy. 
In 2014, the HTA is projecting that total nonstop scheduled air seats to the state will reach a record 11.1 million seats, which is 3.9 percent higher than 2013. Air seats from major market areas, including North America, Oceania and parts of Other Asia continue to increase. New and increased service from both Shanghai and Beijing, China have helped to boost seats from the region, with seats from Korea remaining steady. Despite a loss of seats from Taiwan, overall seats from Other Asia remains strong (+15.3%).  
“This additional lift from our international markets is in line with our efforts as we aim to diversify Hawaii’s tourism profile,” said Mike McCartney, HTA president and CEO. “We will continue to work with our global marketing partners in these regions to ensure that Hawaii remains top-of-mind and there is substantial demand to support these routes.” 
Hawaii’s core North America market also continues to show increases in air seats to the state through 2014, with increases from both U.S. west and east coast cities. Hawaiian Airlines’ recent redeployment of aircrafts that were used for international routes for domestic routes, have helped to boost air seats for the U.S. market. Air Canada rouge, a low cost subsidiary carrier of Air Canada, will also commence in the fourth quarter with new nonstop service from Toronto to Honolulu. This, coupled with increased seat capacity and additional flights from Vancouver to Honolulu and Kahului via Air Canada, and flights from Vancouver to Kona and Lihue via WestJet will help to boost airlift from Canada by 9.7 percent this year in comparison to 2013. 
“These increases in air seats from our largest market to all of the Hawaiian Islands, is an important testament to the continued demand for travel to Hawaii. However, we must ensure that we are able to sustain this lift for our visitor industry and will continue to work with our partners to maintain and enhance demand,” added McCartney. 
To view the full airlift report, visit here.



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