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HTA Issues RFQ for Emerging Latin America Market

Visitors from Argentina, Brazil and Mexico continue to choose Hawaii as their top vacation destination. Arrivals from Latin America are growing by double-digits year over year, with a 15.4 percent increase from 2011 to 2012. 
In order to address the growing Latin America market, the HTA announced that it is seeking a qualified and experienced contractor to represent Hawaii in Latin America. The selected firm will work with the HTA to market Hawaii as a favorable visitor destination, and use innovative strategies that will grow arrivals and revenue for the state. 
Previously, the HTA contracted an in-market general sales agent (GSA) to facilitate consumer, trade and media inquiries as well as conduct destination training for trade professionals in market. The GSA contract expired in June 2012. 
The HTA intends to award a contract for this request for qualifications (RFQ) in December 2013. The period of performance under the new contract runs for two years from Jan. 1, 2014 through Dec. 31, 2015. For more information or to download the RFQ, please click here
Inquiries regarding this RFQ should be directed to the HTA contracts specialist, Ms. Marisa Blancarte, either in person at 1801 Kalakaua Avenue; Honolulu, HI 96815, by telephone at  (808) 973-2251, or via e-mail at

DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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