HTA Renews Partnership with the PGA Tour
Hawaii’s 2015 professional golf tournament season, known as Aloha Swing, teed off last week marking the beginning of another four-year partnership between the HTA and PGA Tour. Through 2018, the PGA Tour has committed to continue to bring its PGA TOUR and Champions Tour events to the Hawaiian Islands, which include the Hyundai Tournament of Champions at Kapalua on Maui last week, Sony Open in Hawaii on Oahu this week, Jan. 11-18, and the Mitsubishi Electric Championship at Hualalai on Hawaii Island next week, Jan. 21-25.
“The PGA TOUR has been a long-standing and valuable partner for the state, showcasing our premier golf courses and promoting Hawaii as a world-class golf destination,” said Michael Story, HTA tourism and sports brand manager. “We look forward to continuing our partnership with the PGA TOUR and welcoming professional golfers, their families and fans back to Hawaii.”
The HTA provides approximately $1.9 million to the PGA TOUR annually to sponsor the tournaments and promote our destination, which welcomes the world’s top professional golfers, their families and thousands of spectators, who generate approximately $65 million in visitor expenditures for the state. Broadcast nationwide and internationally in the HTA’s major market areas, these programs provide invaluable exposure for the Hawaiian Islands, helping to feature some of Hawaii’s best golf courses and other attractions and activities unique to the state during the traditionally colder winter months.
“Prestigious sporting events like the PGA TOUR golf tournaments help to diversify and elevate Hawaii’s destination profile, creating unique and enjoyable opportunities for our visitors and residents to enjoy,” added Story.
The PGA TOUR held its first tournament in Hawaii in 1965 with the Hawaiian Open at Waialae Country Club. Since 2001, the HTA has sponsored the PGA TOUR to highlight Hawaii’s world-class golf courses and continues to grow the state’s $1 billion golf industry.