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HTA Targets a New Market: Latin America GSA Selection

Latin America has shown potential as a visitor market for Hawaii’s tourism economy with visitor arrivals increasing year over year. As a developing market, visitor arrivals from the region reached 30,000 visitors in 2013, an increase of 18 percent over 2012. This year, the HTA is targeting a 33 percent growth from Latin American visitors to Hawaii. 
On March 5, 2014, Focus/LATAM was selected by the HTA as its general sales agent (GSA) for the Latin America market. They will be responsible for promoting the Hawaiian Islands to increase visitor arrivals and spending primarily from Brazil, Mexico and Argentina.
“The HTA anticipates continued growth from Latin America and is committed to cultivating this market,” said Caroline Anderson, tourism brand manager. “We are pleased to partner with Focus/LATAM and look forward to working with them to increase diversity of Hawaii’s visitor industry and bring more awareness of the Hawaiian Islands to potential visitors.”
Focus/LATAM will be aggressively working with in-market travel trade and media as well as Hawai‘i industry partners. Activities will include attendance at World Travel Market Latin America, product manager FAMs, a press trip, and sales calls. 
For more information, contact Focus/LATAM at or visit 

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