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HTA to Hold 9th Annual Hawaii Tourism Conference in August

The HTA will be hosting its 9th annual Hawaii Tourism Conference, Aha Oihana Hoomakaikai, this year from Aug. 28-29, 2014 at the Hawaii Convention Center. The two-day conference is the state’s premier tourism event to gain insight on tourism issues and trends for Hawaii’s visitor industry. 

Day one of this year’s conference will focus on sessions with local, national and international experts who will present on topics including airlift, accommodations, the economy, visitor experiences and more. On day two, the HTA will host a breakfast meeting which will include summaries of the HTA’s international marketing contractors’ 2015 marketing plans. Following the breakfast meeting, attendees will have an opportunity to gain more in-depth knowledge about select marketing contractors during breakout concurrent sessions. 

Understanding and respecting Hawaii’s host culture is also a prevalent theme throughout the annual Hawaii Tourism Conference and a key to the success of the state’s visitor industry. This year one of HTA’s board members, Aaron Sala, will provide insight into the concept of aloha in order to bring renewed meaning to an established Hawaiian value. Currently an assistant professor of Hawaiian music and ethnomusicology at the University of Hawaii at Manoa, Sala will share with attendees how aloha creates a unique experience for those who visit the Hawaiian Islands.  

The HTA will once again have the “Marketplace” where vendors can share their product or programs with more than 800 travel and tourism professionals. Organizations and companies that conduct business with Hawaii’s visitor industry are welcome to participate. Email Michele Shiowaki at to participate.  

For more information about the conference including the schedule and list of speakers, visit the HTA's website here. Registration fees include education sessions, breakfasts, lunch and the pau hana reception. Early bird rates are available now through Aug. 1 at $190 per person or $180 per person for groups of five or more employees of the same company. From Aug. 2, the individual rate will increase to $205 per person and the group rate will be $195 per person. To register for the event, click here or call (808) 864-9812.


DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

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Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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