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HTA Welcomes New MCI VP
In efforts to expand Hawaii’s presence as a premier destination to conduct business, the HTA has restructured its meetings, conventions and incentives (MCI) sales and marketing efforts under the new Meet Hawaii program. Brian A. Lynx will join the HTA team and begin his role as HTA’s new vice president of meetings, conventions and incentives on Feb. 19. Lynx brings with him more than 20 years of tourism industry experience in Hawaii.
“We are pleased to welcome Brian to the HTA ohana. He brings a wealth of working knowledge within our industry and has the administrative skill set to lead our MCI efforts for the Hawaiian Islands,” said Mike McCartney, president and CEO of HTA. “Brian will work with our MCI contractors, the Hawaii Visitors and Convention Bureau (HVCB) and SMG for the Hawaii Convention Center (HCC) to ensure our MCI marketing efforts are collaborative and unified.”
The HTA will focus on its 2013 MCI efforts on both citywide conventions at the HCC and single property groups at hotels and venues statewide. With an increase in projected air seats to Hawaii in 2013, the HTA will continue to work with its marketing partners on distributing visitors across all islands through MCI travel opportunities.
Lynx comes from the Grand Wailea as their director of sales & marketing. Previously, he held the same position at the Moana Surfrider, A Westin Resort & Spa; Starwood French Polynesia; The Westin Maui Resort & Spa; The Westin Kaanapali Ocean Resort Villas; and the Mauna Kea Resort. Lynx also held positions as the associate director of sales at Kea Lani Resort & Spa, senior sales manager at Grand Wailea Resort & Spa and front office manager at The Biltmore Hotel in Los Angeles, Calif.