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Meet Our Team Member: Daniel Nahoopii

As a knowledge-based organization, the HTA relies on and dedicates resources to tourism research to help develop and evaluate its local and global strategies, programs and partnerships, and their impact on the state’s tourism economy. 
 
Overseeing these efforts is Daniel Nahoopii, HTA’s director of tourism research. With two decades of experience in research, Daniel oversees the production, organization and interpretation of data related to Hawaii’s visitor industry; leads the statewide Tourism Strategic Plan process and the performance monitoring and evaluation of the HTA’s efforts; conducts workshops, seminars and meetings to provide visitor statistics, analyses and other information relating to the visitor industry and supervises the HTA’s tourism research team. Prior to joining the HTA, Daniel worked at Kamehameha Schools, SMS Research & Marketing Services, Hawaii Visitors and Convention Bureau and Hawaiian Electric Company. 
 
Daniel and his team – Minh-Chau Chun, Lawrence Liu and Jennifer Chun – offer research reports including: 
Daily Passenger Counts
Monthly Major Market Area (MMA) Visitor Highlights
Monthly Air Seat Capacity Outlook
Quarterly Visitor Satisfaction and Activities Report (available at the end of the third quarter) 
Bi-Annual Marketing Effectiveness Report
Annual Visitor Plant Inventory
 
In addition, HTA compiles and releases its Annual Visitor Research Report, a comprehensive report of verified visitor statistics and analyses, which is available every summer. The 2013 Annual Visitor Research Report was recently published and is now available online on the HTA website under the Research and Reports tab. 
 
For more information on the HTA’s tourism research efforts and resources, visit http://www.hawaiitourismauthority.org/research/
 
 

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