Print This Page
New Airlift and partners for China and Taiwan Markets
As the HTA looks to 2014, growing international markets will be a major focus to diversify Hawaii’s tourism profile. China has become a vastly growing market for Hawaii’s visitor industry attracting more than 123,000 people from January through November 2013, a 13 percent increase from the same period in 2012. Taiwan’s recent entrance in the U.S. visa waiver program has also been beneficial for Hawaii, with a 200 percent increase in visitors from the region.
The HTA brought on two new marketing contractors at the beginning of this year that will represent China and Taiwan. Travel Link Marketing, established in 2005, has offices in Beijing, Shanghai, Guangzhou and Chengdu, and will help to share the Hawaiian Islands with this vast developing market. JWI Marketing, a subsidiary of the Lion Group, is based in Taiwan and will focus efforts in the Taiwan market.
Airlift from the China and Taiwan markets will see a boost in air seats in comparison to previous years. In addition to China Airlines’ and Hawaiian Airlines’ new nonstop service from Taipei in 2013, China Eastern Airlines recently increased flight frequency from Shanghai in December 2013 and will also provide five additional flights during the peak Chinese New Year holiday travel season at the end of January. Air China and Hawaiian Airlines will also begin offering nonstop flights from Beijing in January and April 2014, respectively.
These increases are expected to boost air capacity from the China and Taiwan markets by more than 300 percent during the first quarter of 2014. Overall, the HTA is targeting reaching more than 180,000 visitor arrivals from China, an increase of 21.5 percent, and 35,000 visitor arrivals from Taiwan, an increase of 100 percent in 2014.