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NFL Pro Bowl to Return to Hawaii in 2016
The NFL recently announced that Hawaii will welcome the NFL Pro Bowl back to the state in 2016.
The Pro Bowl has been played in Hawaii for more than three decades and draws both visitors and residents to the game. In 2014, the Pro Bowl attracted 47,270 attendees and reached an audience of 11.4 million viewers across the U.S., resulting in more than $200 million in media value. It also contributed an estimated $71.9 million in direct visitor spending in the state, not inclusive of the production costs of the game and events surrounding Pro Bowl week, which is estimated at an additional $15.7 million.
“The Pro Bowl has called Hawaii home for more than 30 years, and we are grateful for our long-standing relationship with the NFL,” said Mike McCartney, president and CEO of the HTA. “We look forward to welcoming the players, their families and fans back to the Hawaiian Islands to experience what makes Hawai‘i a one-of-a-kind destination.”
This year, the NFL changed the format of the game, which also included a draft that was televised live in Hawaii. The draft created additional buzz for the game and exposure for the state. The sponsorship cost for the 2016 game will be $5 million. The HTA also has reached an agreement with the NFL that would allow the option for Hawaii to host the game again in 2017.
The funds that would have supported the 2015 NFL Pro Bowl game will instead be utilized to assist with the 2016 and 2017 games as well as other initiatives that will help to diversify Hawaii’s tourism economy.
“We want to extend a sincere aloha to the NFL and wish them well for the 2015 game in Arizona and look forward to welcoming them back to Hawaii in 2016,” added McCartney.