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Perpetuating Hawaiian Culture through New and Old Traditions

Last month, the HTA announced the selection of The Kalaimoku Group (TKG) to manage its new May Day event and year-round Hawaiian Music Concert Series. The integrated marketing and communications firm will provide development, marketing, communications, government relations, social media and event coordination services.
 
The inaugural Waikiki May Day Mele on the Beach was held on Lei Day, May 1 and celebrated the tradition of Lei Day through recognizing the iconic Waikiki Beach Boys. These talented watermen put Waikiki on the map through sharing the aloha spirit, and helped to promote the sport of surfing to the world. The free event included live entertainment by Na Leo Pilimehana, hula performances and a live radio broadcast on Hawaii 105.1 KINE.
 
The goal of these HTA-sponsored programs is to help perpetuate the Hawaiian culture by creating authentic and enjoyable experiences for visitors and residents.
 
For more information on the HTA’s Hawaiian cultural programs, click here
 
 

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HawaiiTourismAuthority.org recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. HawaiiTourismAuthority.org recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

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