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Resident Sentiment Remains Positive Towards Hawaii's Tourism Industry

The HTA recently conducted its 2014 Resident Sentiment Study, which shows that the general perception of tourism in Hawaii remains positive, with most respondents rating the industry an eight on a 10-point scale. The research conducted by QMark took a statewide sample from each island and was weighted to reflect the geographic proportion of adults 18 and older.

The HTA is committed to balancing the needs of both residents and visitors, and this study is an important tool that provides insight on how we can address issues and continue to work with the community to improve and sustain Hawaii’s tourism economy. 

While residents voiced concerns over the correlation between traffic and higher cost of living with tourism, the majority were still in favor of funding tourism efforts and believed that travel to their island should be actively encouraged. 

The majority of residents also feel the industry has a positive impact on the economy and enhances the quality of life in the islands. They agreed that tourism provides jobs, career advancement opportunities as well as additional entertainment and dining options. Those on the neighbor islands felt more positive about the impact of tourism on themselves and their families compared to households on O‘ahu. 

For more information and to access the survey report, visit the HTA website here.  


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