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Save the Date for the HTA Webinar: Getting to Know the Latin America Market January 20 and 27
Latin America (Brazil, Mexico and Argentina) is a developing major market area which the HTA believes has good growth potential. Since 2010, visitor arrivals from this market have increased by double digits year over year. In 2013, the Latin America visitors to Hawaii stayed longer (12 days) in comparison to all other markets, and are one of the higher spending visitors (ranked no. 4 at $222 per person per day).
In March 2014, the HTA hired FOCUS LATAM (representing Hawaii as Hawai‘i Tourism Latin America) for destination representation services. Since coming aboard, they have conducted market research on both the Latin America and Hawaii markets and built relationships with key tour operators, airlines and Hawaii industry partners. They have executed several travel trade FAMs to provide destination training and expand Hawai‘i product in the markets, in addition to working with media and conducting media/press FAMs to gain exposure for the destination. The U.S. Department of Commerce, ITA, National Travel and Tourism Office has forecast arrivals from these countries to continue to grow in 2015.
To learn more about this market, consumer trends, and how to work with the travel trade, and other market updates, the HTA invites you to join the Hawaii Tourism Latin America Webinar on January 20 (Brazil) and 27 (Mexico and Argentina). Please keep an eye out for more information.