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Strengthening Hawaii’s Cruise Market through new technology
In 2013, Hawaii’s cruise industry contributed $51.8 million toward the state’s economy with 287,681 visitors. For the first half of 2014, a total of 134,851 cruise visitors traveled to the Hawaiian Islands, 15 percent less than the same period last year due to seven fewer cruise ships, year-to-date through June.
The HTA is looking to strengthen Hawaii’s cruise market through the development and implementation of a single maritime scheduling software for the state of Hawaii that will be built by its new contractor, The Mariner Group. This software, which is anticipated to be completed and executed by mid-2015, will help integrate the Department of Transportation (DOT) and Department of Land and Natural Resources (DLNR) ports into one system in order to ease vessel scheduling and use of dock space.
“Together with The Mariner Group, we are working with the DOT and DNLR to create an efficient system that will allow the state to welcome more cruise ships and increase revenue for the state,” said Laci Goshi, HTA brand manager for the North America and cruise markets.
Cruise ships offer an opportunity for visitors to experience multiple Hawaiian Islands. This year, cruise ships traveled to an average of 3.9 islands per trip (+4%), spending an average of 7.7 days in the state (+8%), both slightly up from last year. While the majority of cruise visitors are repeat travelers to Hawaii (59%), the percentage of first-time cruise visitors (41%) has slightly grown from last year (+2%), helping to expose the destination to new markets.
“Growing Hawaii’s cruise industry is part of the HTA’s ongoing initiative to diversify our visitor markets and cultivate long-term sustainability for the state’s tourism economy,” said Mike McCartney, HTA president and CEO.
The Mariner Group will be responsible for developing a web-based system to support vessel scheduling and analytical reporting, which users can access from multiple organizations and sites across Hawaii. The company is a multi-disciplinary team of situational awareness and technology professionals with over a decade of experience. For more information about the organization, visit http://www.commandbridge.com/