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Taiwan Emerging as Important Market for Our Tourism Industry

Taiwan is becoming another market with vast growth opportunity for Hawaii’s visitor industry. With a population of more than 23 million, a stable economy, and nearly 40 percent of the population traveling overseas, there is tremendous potential for this market.

In November 2012, Taiwan became a part of the U.S. Visa Waiver Program which makes visiting the U.S. and the Hawaiian Islands an easier process for Taiwanese visitors. Soon after, both China and Hawaiian Airlines announced that they would offer nonstop service from Honolulu to Taipei beginning in June and July 2013, respectively.

“It was critical for us to reestablish nonstop service from Taiwan to develop this market for Hawaii’s tourism economy,” said Jadie Goo, tourism brand manager for Taiwan. “Taipei serves as a transfer point from other parts of Asia furthering our presence and market share in the region.”

In 2012, visitor arrivals from Taiwan reached more than 9,500 contributing $20.5 million in visitor expenditures to Hawaii’s economy. The HTA projects that visitor arrivals for 2013 will reach 17,500, an increase of 82 percent, and spending will reach $38 million, an 86 percent increase.





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