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World's Most Prestigious Hula Festival Celebrates 50th Anniversary

The Merrie Monarch Festival will be celebrating 50 years of hula from March 31-April 6. The HTA-supported event, held annually on Hawaii Island, perpetuates and promotes the art of hula and Hawaiian culture through a week of exhibits, demonstrations, performances and parade, leading up to the three-day hula competition. 

“HTA’s funding allows the Merrie Monarch Festival to be broadcast live on HD TV and streamed online across the world for everyone to enjoy,” said Kelii Wilson, HTA director of Hawaiian Cultural Affairs. “It brings a piece of Hawaii and our host culture to people who are not able to travel to the island. We are proud to be a part of an event that honors our culture and provides both visitors and residents a unique experience.”  

This year in honor of the 50th anniversary, former winners of the competition will come back to the stage and perform on the exhibition night. 

 The exclusive event draws visitors and residents, spectators and participants from around the globe to experience hula at its best. The HTA estimates the event generates $1.42 million in visitor spending for the state. 


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