Goal: To honor and perpetuate the Hawaiian culture and community.
Native Hawaiian culture is at the heart of the islands uniqueness. There has been a renaissance of the Hawaiian language and Native Hawaiian practitioners are increasingly visible in the visitor industry. The HTA supports programs that perpetuate and promote the uniqueness and integrity of the Native Hawaiian culture and community and their signifigance in differentiating the destination through unique and genuine visitor experiences.
Native Hawaiian Signature Events Program
Support for Native Hawaiian Signature events is a key element in supporting and perpetuating Hawaiian culture as well as providing unique and memorable experiences for Hawaii's visitors.
- Prince Kuhio Celebration held annually in March, to honor a noted Hawaiian prince for his many achievements and contributions
- Merrie Monarch Festival held annually in April, is a festival that aims to perpetuate, preserve and promote the art of hula and the Hawaiian culture through education
- King Kamehameha Celebration held each June, in commemoration of Hawaii's first monarch, King Kamehameha I
- Prince Lot Hula Festival held in July, is a non-competitive hula event that includes halau (hula schools) from Hawaii and abroad
- Aloha Festivals held from August through October is a long standing event that celebrates the Hawaiian culture through various activities and events on all major islands.
This HTA program provides funding through requests for proposals (RFP) to support organizations that enhance, strengthen and perpetuate the Hawaiian culture. Each year, the HTA selects a small group of worthy organizations that will receive funding through its Kukulu Ola: Living Hawaiian Culture Program.
Download a complete list of 2018 Kukulu Ola: Living Hawaiian Culture Program Awardees. [pdf]
The HTA provides support to the Native Hawaiian Hospitality Association, a lead organization in implementing HTA's Hawaiian Culture initiatives. These programs and efforts are focused on continuing to bridge the gap between the Hawaiian community and the visitor industry. NaHHA's primary activity is Hawaiian Culture training for visitor industry employees.