Print This Page

Maemae Program

Aloha Kakou,
Welcome to the Ma'ema'e Tool Kit!

Maemae - A Hawaiian Cultural Toolkit

These contents will assist you in representing Hawaii in a way that is consistent with our destination’s brand. It includes Hawaiian language tools, a Style and Resource Guide, a list of cultural activities and festivals, and other pertinent information about our destination.  Please click here to read the introduction piece before you browse the tool kit. 

Hawaii Tourism Authority

A quick overview of the Ma'ema'e Tool Kit (video)

Hawaiian Culture Initiative

> Hawaiian Culture Initiative [pdf]  EN  CN  KR

Special Alert


For past Special Alert notices, click here.

Hawaiian Language Tools

Auto Correct Tool

> Read Me First [pdf]  EN  CN  KR


> MS Word XP 2003 [pdf]  EN  CN  KR

> MS Word 2007 [pdf]  EN  CN  KR

> MS Word 2010 [pdf]  EN  CN  KR

Download Files


> HawaiianList.docx

Hawaiian Glossary

> Glossary of Common Hawaiian Vocabulary [pdf]  EN  CN  KR

Hawaii Image Usage

> Hawaii Image Usage [pdf]  EN  JP CN  KR

Hawaiian Cultural Experiences

> Native Hawaiian Festivals [pdf]  EN  JP CN  KR

> Royal Palaces of Hawaii [pdf]  EN  JP CN  KR

> Hawaii Heritage Sites [pdf]  EN  JP CN  KR

> So Much More Hawaii [pdf]  EN  CN  KR

> Statewide Itinerary Maps [pdf]  EN  JP CN  KR

> Signature Events [pdf]  EN  CN  KR

Style & Resource Guide

> Style & Resource Guide [pdf]  EN  JP CN  KR

> Contact & Resource List [pdf]  EN  CN  KR


DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

Visit us on Facebook Join us on Facebook
Follow us on Twitter
Follow us on YouTube