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Maemae Program

Aloha Kakou,
Welcome to the Ma'ema'e Tool Kit!

Maemae - A Hawaiian Cultural Toolkit

These contents will assist you in representing Hawaii in a way that is consistent with our destination’s brand. It includes Hawaiian language tools, a Style and Resource Guide, a list of cultural activities and festivals, and other pertinent information about our destination.  Please click here to read the introduction piece before you browse the tool kit. 

Mahalo!
Hawaii Tourism Authority

A quick overview of the Ma'ema'e Tool Kit (video)

News Releases & Statements

1/13/2017 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: Delta Announces New Daily Nonstop Flights Between Seattle and Kauai [pdf]

1/4/2017 HTA, L.A. Clippers Team Up for Hawaii Night Celebration at STAPLES Center [pdf]

12/28/2016 Hawaii Visitor Statistics Results for November 2016 [pdf]

12/21/2016 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: Hawaiian's Haneda-Kona Service Expands Hawaii's Appeal to Japan Travelers [pdf]

12/20/2016 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: National Showcase for Hawaii Bowl, Hawaiian Airlines Diamond Head Classic [pdf]

12/5/2016 HTA Teams Up with the L.A. Clippers on Hawaii Marketing Partnership [pdf]

12/1/2016 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: New Customs Facility in Kona Opens the Skies to International Flights [pdf]

11/30/2016 Hawaii Visitor Statistics Results for October 2016 [pdf]

11/17/2016 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: Hawaii Hosting First-Ever WTA Tennis Tournament, November 20-27 [pdf]

11/9/2016 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: HTA Partners with ESPN on State Farm Armed Forces Classic in Honolulu [pdf]

10/27/2016 Hawaii Visitor Statistics Results for September 2016 [pdf]

10/26/2016 Statement by George D. Szigeti, President and CEO, Hawaii Tourism Authority RE: Hawaii Makes History Hosting Women's Tennis Fed Cup for Second Straight Year [pdf]

10/13/2016 HTA Issues RFP Seeking Executive Producer for 2017 Hawaii Tourism Conference, September 19-21, 2017 [pdf]

9/30/2016 August 2016 Visitor Statistics [pdf]

9/30/2016 Hawaii Visitor Statistics Results for August 2016 [pdf]

9/28/2016 Surfing Legends Buffalo Keaulana and George Downing Honored with Tourism Legacy Awards at Hawaii Tourism Conference [pdf]

9/22/2016 Hawaii Virtual Reality Experience to Debut at Tourism Conference, Sept. 26-30 [pdf]

9/21/2016 Culture, Diversity and Innovation Highlights Hawaii Tourism Conference, Sept. 26-30 [pdf]

9/14/2016 Hawaiian Culture Being Showcased at the Hawaii Tourism Conference, Sept. 26-30 [pdf]

9/6/2016 Tourism Conference Focusing on Hawaii's Travel Future, Sept. 26-30 [pdf]

9/2/2016 Hurricane Lester Continues its Trek North Away from Hawaii [pdf]

9/2/2016 Hurricane Lester Moving Farther Away North from the Hawaiian Islands  [pdf]

9/1/2016 Hurricane Lester Expected to Weaken, Pass North of Hawaii this Weekend  [pdf]

8/30/2016 Hurricane Madeline Weaking, but Maintaining Trek to Pass South of Hawaii  [pdf]

8/30/2016 Hawaii Visitor Statistics Results for July 2016 [pdf]

8/29/2016 HTA Issues RFPs to Provide Funding Support of Hawaiian Culture, Environment and Community Programs in 2017 [pdf]

8/10/2016 Hawaii Surfing Association Contests Statewide Benefiting from HTA Support [pdf]

8/8/2016 New GoHawaii App Offers Travel, Safety Advice for Enjoying the Hawaiian Islands [pdf]

8/4/2016 HTA Awards Hawaii Sports Marketing Contract to Ascendent Sports Group [pdf]

8/1/2016 HTA's Expanded Hawaii Tourism Conference, Sept. 26-30, Focuses on Transforming Tourism Together [pdf]

7/28/2016 Hawaii Visitor Statistics Results for June 2016 [pdf]

7/28/2016 June 2016 Visitor Statistics

7/20/2016 The Passing of U.S. Representative Mark Takai [pdf]

6/30/2016 Hawaii Visitor Statistics Results for May 2016 [pdf]

6/30/2016 May 2016 Visitor Statistics

6/9/2016 HTA Welcomes Hawaii Open to Oahu [pdf]

6/7/2016 HTA Appoints Kalani Kaanaana Director of Hawaiian Cultural Affairs [pdf]

6/2/2016 HTA Teams Up With Lifeguards Statewide to Offer Junior Lifeguard Program [pdf]

6/1/2016 NFL Exercises Opt-Out Clause for 2017 Pro Bowl; Game is Moving from Honolulu to Orlando [pdf]

5/26/2016 Hawaii Visitor Statistics Results for April 2016

5/26/2016 April 2016 Visitor Statistics

5/24/2016 HTA Expands to Hong Kong  [pdf]

5/17/2016 HTA Awards Marketing Contracts for United States, Canada, Japan and Global MCI [pdf]

5/16/2016 HTA Earns President's "E" Award for Export Service of Tourism [pdf]

 

News Releases Archive

 

 

 

 

 

 

 

 

 

 

 

 

Hawaiian Culture Initiative

> Hawaiian Culture Initiative [pdf]  EN  CN  KR
 

Special Alert

MOSQUITO BORNE DISEASES

October 11, 2016
 
The Hawaii Tourism Authority (HTA) continues to work closely with the Hawaii State Department of Health to monitor new cases of imported Zika being reported in the Hawaiian Islands. HTA is aware of one recently reported case (October 11) of imported Zika found in a resident on the island of Hawaii who acquired it while traveling to infected areas overseas. This individual is past the point of being infectious to mosquitoes.
 
It's important to note that there have been no locally acquired cases of Zika in the Hawaiian Islands to date.  Leisure travelers or business groups can book their Hawaii trip with confidence as no travel health advisories have been issued for Hawaii about Zika by the Centers for Disease Control and Prevention.
 
There have also been no additional cases of locally acquired dengue fever reported on the island of Hawaii since April 26, 2016.
 
The Hawaii State Department of Health reminds the public to remain vigilant and take proactive measures in keeping Hawaii free of mosquito-borne diseases. Its Fight the Bite website provides useful tips and information on how you can protect yourself and Hawaii from the harm mosquitoes can cause. Simply using insect repellent while enjoying nature and taking steps to eliminate standing water where mosquitoes cluster and breed can help keep Hawaii safe and healthy.

For travel guidance, visit  http://wwwnc.cdc.gov/travel/page/zika-travel-information.

For information on Zika and pregnancy, visit  http://www.cdc.gov/zika/pregnancy/index.html.

For information on reported Hawai’i cases this year, visit  http://health.hawaii.gov/docd/dib/disease/mosquito-borne-diseases/.

 

For past Special Alert notices, click here.

Hawaiian Language Tools

Auto Correct Tool

> Read Me First [pdf]  EN  CN  KR

Instructions

> MS Word XP 2003 [pdf]  EN  CN  KR

> MS Word 2007 [pdf]  EN  CN  KR

> MS Word 2010 [pdf]  EN  CN  KR

Download Files

> AutoCorrect.dot

> HawaiianList.docx

Hawaiian Glossary

> Glossary of Common Hawaiian Vocabulary [pdf]  EN  CN  KR

Hawaii Image Usage

> Hawaii Image Usage [pdf]  EN  JP CN  KR

Hawaiian Cultural Experiences

> Native Hawaiian Festivals [pdf]  EN  JP CN  KR

> Royal Palaces of Hawaii [pdf]  EN  JP CN  KR

> Hawaii Heritage Sites [pdf]  EN  JP CN  KR

> So Much More Hawaii [pdf]  EN  CN  KR

> Statewide Itinerary Maps [pdf]  EN  JP CN  KR

> Signature Events [pdf]  EN  CN  KR

Style & Resource Guide

> Style & Resource Guide [pdf]  EN  JP CN  KR

> Contact & Resource List [pdf]  EN  CN  KR

 

DIACRITICALS

HawaiiTourismAuthority.org recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. HawaiiTourismAuthority.org recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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