Major Market Areas
HTA segments the world tourism market into major market areas (MMA) for marketing purposes. These MMA display generally similar travel characteristics and competitive conditions.
U.S. West
2011 North America Fact Sheet [pdf]
View U.S. West Research & Reports
U.S. East
2011 North America Fact Sheet [pdf]
View U.S. East Research & Reports
Japan
2011 Japan Fact Sheet [pdf]
View Japan Research & Reports
Canada
2011 North America Fact Sheet [pdf]
View Canada Research & Reports
Other Asia
2011 China Fact Sheet[pdf]
2011 Korea Fact Sheet[pdf]
View Other Asia Research & Reports
Europe
2011 Europe Fact Sheet[pdf]
View Europe Research & Reports
Australia & New Zealand
2011 Oceania Fact Sheet[pdf]
View Australia & New Zealand Research & Reports
Latin America
View Latin America Research & Reports






