On August 8, 2023, wildfires resulted in the devastating loss of loved ones, homes, cultural and historical sites, and businesses in Lahaina, located in West Maui. We extend our deepest condolences and heartfelt aloha to all those who have been affected by this tragedy. We also urge visitors throughout Hawai‘i to be especially mindful and respectful in our island home as our community continues through this extremely difficult time.
The Hawaiʻi Tourism Authority is continuously coordinating efforts with federal, state and county emergency management officials, as well as our community partners, visitor industry and Global Marketing Team. We are also providing updates to our travel partners — airlines, accommodations, ground transportation companies, activity providers, travel agents, and wholesalers, as well as to local, national and international media — to ensure the public is kept informed.
While Lahaina itself will remain fully closed to the public until further notice out of respect to the town’s residents, West Maui accommodations have reopened to visitors. Read more below.
October 23, 2023
County of Maui Announces Reopening of West Maui November 1
The phased reopening of West Maui accommodations began on October 8. Today, Maui Mayor Richard Bissen announced that the rest of West Maui north of Lahaina — Phases 2 and 3 from Kahana to Kā‘anapali — will begin reopening on Wednesday, November 1.
The decision was made following discussions with the Mayor’s Lahaina advisory team, the Red Cross and other partners, and the community feedback following the first phase of reopening. Governor Josh Green, M.D., Mayor Bissen, and the Red Cross continue to assure the public that housing for displaced wildfire survivors will not be in jeopardy as a result of the reopening.
The Hawai‘i Tourism Authority advises travelers to check with individual accommodations, activities and businesses in West Maui for their availability and hours of operation. As travelers return to Maui after the devastating August wildfires, they will help to sustain jobs, keep businesses open, and support the community.
Hawai‘i Tourism Authority Board Of Directors Approves $2.6 Million In Funding For Maui Marketing Recovery Plan
HTA's Board of Directors took decisive action at its monthly board meeting on August 31 to approve $2.6 million in funding to launch the Maui Marketing Recovery Plan, which is centered around a new Mālama Maui campaign with heartfelt messages shared by kama‘āina of Maui. The plan's focus is to rebuild responsible travel demand from the United States market to Maui in the wake of the devastating Lahaina wildfires. Watch the board meeting.
HTA staff and board members were on Maui over the past weeks to meet with residents and business owners and listen to them about the challenges they now face with visitor arrivals decreasing significantly since August 8. Visitors help to support the economy, supporting local shops, local restaurants, and local activities which ultimately aids in the island’s overall recovery efforts.
Information and resources for travel advisors is available on our GoHawaii website.
NOTE: While multiple dictionary sources propose "Lāhainā" as the old pronunciation for the region, living kūpuna, mānaleo and recordings of mānaleo serve to demonstrate that the contemporary pronunciation is Lahaina. Heeding the call from the Lahaina community, HTA uses the spelling Lahaina across all platforms.