Tools & Resources

• Marketing & Promotion Resources
• Qurator Certification
• Made in Hawai‘i

Tools & Resources

HTA supports the growth and success of Hawaiʻi’s businesses and community organizations in tourism. HTA provides tools and resources to assist in your destination brand marketing and product development efforts.

Marketing & Promotion Resources
For businesses wanting to participate in our world-wide tourism marketing opportunities, digital images to market the destination, and resources to authentically promote Hawaiʻi.

Foundational Technical Assistance Resources
For businesses or organizations to expand their knowledge about working with and within Hawai‘i's visitor industry.

Festivals & Event Resources
For festival/event organizers to develop and enhance their festival or event.

Sponsored Programs/Event Resources
For programs and events that receive HTA funding. Here you will find report templates, sample documents and other resources.

Maʻemaʻe Toolkit - Hawaiʻi Style & Resource Toolkit
For those seeking essential information needed to authentically promote Hawaiʻi. The Maʻemaʻe Toolkit includes Hawaiian language tools, a Style and Resources Guide, a list of cultural activities and festivals and other pertinent information about our destination.

Qurator Certification

Register your business or organization for Qurator certification, our official mark of excellence for Hawai‘i-based and operating businesses. You can also view the directory of Qurator-certified businesses. Learn more at https://qurator.travel.

Tourism Conferences and Updates

2025 Spring Tourism Update
The Hawaiʻi Tourism Authority held its Spring Tourism Update on Wednesday, March 5, 2025. The event was held in person at the Hawaiʻi Convention Center and also streamed live via Zoom, providing the public the opportunity to stay informed about the latest developments shaping the future of tourism. During the update, our team provided insights into their ongoing efforts to stimulate travel demand while emphasizing the importance for visitors to mālama our people, places, and culture. We also discussed our continued work to advance regenerative tourism experiences.

2024 Spring Tourism Update
The Hawaiʻi Tourism Authority held its Spring Tourism Update on Wednesday, March 6, 2024. The event was streamed live from the Hawaiʻi Convention Center via Zoom, providing the public the opportunity to stay informed about the latest developments shaping the future of tourism. During the update, our team provided insights into their ongoing efforts to stimulate meaningful travel demand while emphasizing the importance for visitors to mālama our people, places, and culture. We also discussed our continued work to advance community-desired destination management practices and improve the balance between tourism's impacts and its economic benefits.

2023 Hawaiʻi Tourism Conference Presented by Hawaiian Airlines
The Hawaiʻi Tourism Conference 2023 Presented by Hawaiian Airlines took place on October 2 and 3, as a two-day in-person event of insightful discussions at the Hawaiʻi Convention Center focusing on the ongoing efforts to shape Hawaiʻi's regenerative tourism future to the Hawaiian Islands while prioritizing the well-being of our people, places, and culture.