Board of Directors

HTA Board of Directors

HTA’s Board of Directors is a policy-making entity comprised of 12 members, appointed by the Governor of Hawaii, who serve as volunteers and meet monthly to guide the agency’s work on behalf of the State of Hawaii. Board approval is required for key HTA functions and initiatives, including its annual budget and annual marketing plan, which includes funding support of community programs.

At least one HTA board member is appointed to represent the four island counties: the City and County of Honolulu, Maui County, County of Hawaii and County of Kauai.

HTA’s remaining board members are appointed to serve in an at-large capacity. At least six board members shall have knowledge, experience and expertise in the area of visitor industry management, marketing, promotion, transportation, retail, entertainment or visitor attractions.

At least one board member shall have knowledge and expertise in the area of Hawaiian cultural practices.

No more than three members shall represent, be employed by, or be under contract to any sector of the industry represented on the board.


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HTA Board Members

Mr. Micah Alameda
Assistant General Manager | Head of Marketing
Na Leo TV

Mr. L. Richard Fried Jr.
Founding Member
Cronin Fried Sekiya Kekina & Fairbanks
Attorneys at Law

Ms. Sherry Menor-McNamara
President & CEO
Chamber of Commerce Hawaii

Mr. David Z. Arakawa
Executive Director
Land Use Research Foundation of Hawaii

Mr. Fred Atkins
Managing Partner
Kauai Kilohana Partners
Mr. George Kam
Ambassador of Aloha

Mr. Benjamin Rafter
OLS Hotels & Resorts

Mr. Daniel Chun
Director of Sales, Community & Public Relations - Hawaii
Alaska Airlines

Ms. Kyoko Kimura
Director - Owner Relations
Aqua-Aston Hospitality

Mr. Kelly Sanders
Vice President of Operations

Ms. Kuuipo Kumukahi
Hawaiian Culture Manager
Hyatt Regency Waikiki

Ms. Kimi Yuen
PBR Hawaii & Associates, Inc.

Maemae Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

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Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

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Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

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