Destination Management

The Community-Based Tourism program supports initiatives that the community, visitor industry, and other sectors deem necessary to move Hawai‘i’s visitor industry forward.

Destination Management Action Plans

HTA, in partnership with the counties and the respective island visitors bureau, developed Destination Management Action Plans (DMAPs) for Kaua‘i, Maui Nui (Maui, Moloka‘i and Lāna‘i), O‘ahu and Hawai‘i Island. This work will help in recovery efforts and rebuild tourism.

As defined in HTA’s Strategic Plan 2020-2025, destination management includes attracting and educating responsible visitors; advocating for solutions to overcrowded attractions, overtaxed infrastructure, and other tourism-related problems; and working with other responsible agencies to improve natural and cultural assets valued by both Hawai‘i residents and visitors.


  • Rebuild, redefine and reset tourism’s direction over a three-year period through a collaborative process
  • Collaborate and engage Hawaii’s visitor industry, communities, other sectors, and other government agencies
  • Identify areas of need that require management for proactive mitigation planning

Click on the cover photo to view the Destination Management Action Plan for Kaua‘i, Maui Nui (Maui, Moloka‘i and Lāna‘i), Hawai‘i Island and O‘ahu.


Maʻemaʻe Toolkit

To help market Hawai‘i authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maʻemaʻe Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawai‘i and tourism-related activities.

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

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Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

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