Airline Passenger Counts
Passengers arriving in Hawaii on trans-Pacific flights (both scheduled and chartered) from the U.S., Canada, Japan, Europe, Other Asia, Oceania and Other Pacific regions, as reported in the Air Traffic Summary Report, which airlines submit to the State of Hawaii, Department of Transportation each month. The report includes counts of any in-transit passengers (domestic or international).

Arrivals by Air
Visitors who enter Hawaii via arriving trans-Pacific airline flights. This data is derived from the Domestic In-flight Survey and International Departure Survey.

Arrivals by Cruise Ships
Visitors entering Hawaii via foreign-flagged cruise ships. This data is derived from monthly State of Hawaii Department of Transportation Harbors Division reports and from the Cruise Visitor Survey.

Cruise Ships (Arrivals by Air)
An estimate of visitors staying on cruise ships who arrived in Hawaii via trans-Pacific flights. This figure may not correspond with the number reported under the Cruise Visitors section, which was derived from the Cruise Visitor Survey and cruise ship passenger counts.

Cruise Ships, Foreign Flagged
Ships that are not considered Hawaii businesses. On-ship spending is not included in the reported visitor expenditures.

Cruise Ship, U.S. Flagged
Ships that are considered Hawaii businesses. Visitor expenditures on these ships include both on-ship and on-shore spending.

Daily Census
Average number of visitors present in Hawaii on a single day.

Visitor arriving on a trans-Pacific flight from the U.S. mainland or Alaska. Total domestic arrivals include U.S. residents and foreign residents who come to Hawaii on flights from the U.S. mainland or Alaska. A foreign resident arriving on flights from the U.S. mainland is counted as a domestic visitor.

The U.S. dollar amount spent in Hawaii attributed to a visitor. This includes direct spending by visitors while in Hawaii, as well as any prepaid package purchased before arrival. The expenditure data does not include trans-Pacific airfare costs to-and-from Hawaii, commissions paid to travel agents, or portions of the package in another state or country.

Expenditures, Total by Island
Includes on-ship spending on U.S. flagged cruise ships. The expenditures are allocated to each island in proportion to visitor days.

Per Person Per Day (PPPD) Expenditures, by Island
The denominator is air and cruise visitor days by island.

Expenditures, Cruise Visitor
Expenditures by visitors onboard foreign flagged and U.S. flagged cruise ships. Expenditures by visitors onboard U.S. flagged cruise ships include on-ship spending because U.S. flagged cruise ships are considered Hawaii businesses. Expenditures by visitors onboard foreign flagged cruise ships include only on-shore expenditures.

Group Tour
Visitors traveling and participating in activities in a group with a tour guide during much of their stay.

In-Transit, International

  • True Transit: Passengers clearing U.S. Immigration and Customs at Daniel K. Inouye International Airport and proceeding to another city.
  • Bonded Transit: Passengers held in a sterile lounge area who re-board an aircraft without being processed by either U.S. Immigration and Customs Enforcement.

In-Transit, Domestic

  • S. to Foreign: Passengers arriving at Daniel K. Inouye International Airport from the U.S. mainland, Alaska or the neighbor islands who re-board an aircraft destined for a foreign country (without leaving Daniel K. Inouye International Airport).
  • Neighbor Island to Mainland: Passengers arriving at Daniel K. Inouye International Airport from a neighbor island airport who re-board an aircraft destined for the U.S. mainland (without leaving Daniel K. Inouye International Airport).

Intended Residents
Passengers arriving by trans-Pacific flights who are moving to Hawaii and seeking long-term residence for at least one year. Students or military members have often classified themselves in this category.

Visitors arriving on trans-Pacific flights from foreign countries and U.S. territories. A U.S. visitor arriving on a trans-Pacific flight from a foreign country is counted as an international visitor.

Length of Stay
The average number of days that visitors are present in Hawaii, including the day of arrival and day of departure.

Major Market Areas (MMAs)
Visitors classified by their place of residence in the U.S. or foreign country in the following geographical areas, as defined by HTA.

  1. U.S. West: Pacific (Alaska, California, Oregon, Washington) and Mountain (Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah and Wyoming) states.
  2. U.S. East: Other states in the Continental U.S.
  3. Japan
  4. Canada
  5. Europe: United Kingdom, Germany, France, Italy, and Switzerland
  6. Oceania: Australia and New Zealand
  7. Other Asia: China, Hong Kong, Korea, Singapore and Taiwan
  8. Latin America: Argentina, Brazil, and Mexico
  9. Other: All countries and districts not listed in MMAs 1 to 8 above, including Guam, Puerto Rico, the U.S. Virgin Islands and other U.S. territories

Market Penetration
The number of visitors from a given metro area divided by the population of that area and reported as the rate per 1,000 visitors.

MCI (Net)
Visitors traveling to Hawaii for corporate meetings, conventions or incentives, or any combination of these reasons. A visitor selecting two or more sub-categories within the MCI category is counted once. Therefore, the sum of the sub-categories may be larger than the MCI category.

Visitors who purchase a package trip that includes airline tickets and accommodations.

The total number of people on a flight or on a cruise ship, including visitors and Hawaii residents.

Pleasure (Net)
Visitors traveling for vacation, honeymoon or to get married, or any combination of these reasons. A visitor selecting two or more sub-categories within the pleasure category is counted once. Therefore, the sum of the sub-categories may be larger than the pleasure category.

Returning Hawaii Residents
Arriving passengers on trans-Pacific flights who are returning Hawaii residents after traveling out of state for various purposes (leisure, business, school, etc.).

True Independent
Visitors who are not part of a tour group and did not purchase airline tickets and accommodations as a package.

Seats, Scheduled
The total number of scheduled air seats on all flights reported by Diio Mi arriving into Hawaii.

Seats, Charter
The number of charter air seats on all flights not reported by Diio Mi, but reported by the State of Hawaii monthly.

Seats, Total
The total number of all air seats for both scheduled and charter flights arriving in Hawaii.

Supplemental Business Expenditures
Additional business expenditures spent in Hawaii on conventions and corporate meetings by out-of-state visitors (i.e. costs on space, equipment rentals, transportation, etc.). These figures are calculated using the Destination Marketing Association International Event Impact Calculator.

The Out-of-state traveler who stays in Hawaii for at least one night but less than one year. Visitors arriving by trans-Pacific flights are calculated by subtracting the estimated in-transit passengers, returning Hawaii residents and intended residents from the Airline Passenger Counts. Visitors arriving by cruise ships are calculated by subtracting Hawaii residents from counts of passengers who came to Hawaii onboard foreign-flagged cruise ships.

TEST jc 11/1/2021

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