For Businesses

Support Resources for Businesses

Hawai‘i Tourism Authority Launches Mākaukau Maui

With a deep commitment to our community’s well-being, West Maui is ready to return a comforting sense of stability to the lives of its residents. Reopening its doors is one step towards reducing the uncertainties that weigh on our shoulders. It also ensures our community has the jobs and financial opportunities to thrive.

On the horizon is a new day. As one, Maui is moving forward – hopeful and optimistic that it can share its culture with those beyond our shores. Watch the following video and learn more at:

Mālama Maui Toolkit for Visitor Industry Partners

The Hawai‘i Tourism Authority continues to collaborate with federal, state and county officials, community stakeholders, and visitor industry partners, to support and strengthen communities in need. From people and businesses that rely on tourism to drive Maui’s economy, the call is clear: Maui needs the support of visitors now more than ever. That is why HTA’s call to action for visitors is Mālama Maui.

HTA is providing the Mālama Maui toolkit with official statements, information and assets to be shared broadly as part of our work to welcome travelers back to Maui in a meaningful way. HTA is deploying these resources locally, nationally and globally to visitors, travel advisors, wholesalers, meeting planners, media, and community and industry partners. Access the toolkit.

Vacation Rental Owners and Operators, Property Owners with Available Space Urged To List Units For Evacuees

Vacation rental owners, as well as anyone with available space, are encouraged to make these accommodations available to temporarily house displaced West Maui residents. The state has set up a referral program to make those connections possible to support West Maui residents in need of housing. Learn more, offer your space, or look for housing at the Fire Relief Housing Program website.

Apply for Small Business Loans

The U.S. Small Business Administration (SBA) encourages affected homeowners, renters, businesses, and nonprofits to apply for low interest disaster loans.

Small businesses, small agricultural businesses, and nonprofits that have not experienced physical damage but have sustained significant economic losses due to the fires, may be eligible for up to $2 million in SBA Economic Injury Disaster Loans (EIDL) to meet necessary financial obligations. Businesses that are suffering financially due to lack of tourism in any of Hawai‘i’s counties may apply for EIDLs to provide working capital loans to pay debts, salaries, rents, etc. The deadline to apply for EIDL is May 10, 2024.

To apply, you must first register with FEMA at After registering with FEMA, businesses and homeowners who would like to apply for SBA loans should visit

SBA representatives are available to provide face-to-face help with the application process at the following locations:

County of Maui

University of Hawai‘i Maui College
Disaster Recovery Center
Building 2205
Communications Services Room
310 W. Ka‘ahumanu Avenue
Kahului, HI 96732
Mondays Sundays, 8 a.m. - 7 p.m.

Hawai‘i Technology Development Corp. Maui Research Technology Center (MRTC)
Business Recovery Center
Building #A, Suite 119 (Conference Rm.)
590 Līpoa Parkway
Kīhei, HI 96753
Mondays – Fridays, 8 a.m. - 5 p.m.
Saturdays, 10 a.m. - 2 p.m.

Lahaina Civic Center
Disaster Recovery Center
1840 Honoapi‘ilani Highway
Lahaina, HI 96761
Mondays – Sundays, 8 a.m. - 7 p.m.

Maui Resorts Rentals
Portable Loan Outreach Center
30 Hālāwai Drive
Lahaina, HI 96761
Mondays – Saturdays, 9 a.m. - 5 p.m.

Mayor Hannibal Tavares Community Center
Disaster Recovery Center
(Lower Multi-Purpose Room)
91 Pukalani Street
Makawao, HI 96768
Mondays – Sundays, 8 a.m. - 7 p.m.

City and County of Honolulu

Hawai‘i Foreign-Trade Zone No. 9
Business Recovery Center
521 Ala Moana Blvd, Suite #201, Pier 2
Honolulu, HI 96813
Mondays Saturdays, 9 a.m. - 6 p.m.

County of Kaua‘i

Kaua‘i Federal Credit Union's new community space in Kapa‘a
(former Otsuka Furniture building)
Business Recovery Center
1624 Kūhiō Highway
Kapa‘a, HI 96746
Mondays – Saturdays, 9 a.m. – 6 p.m.

Travel Trade

Information and resources for travel advisors is available on our GoHawaii website.

Mālama Maui