What We Do

What We Do

The Hawaii Tourism Authority is the state agency charged with managing tourism for the benefit of the Hawaiian Islands.

Our purpose is always focused on supporting the tourism industry’s diversity of benefits to residents and addressing its impacts in communities statewide.

  • Our responsibilities are complex, our expertise is broad, our marketing reach is global, our commitment to strengthening communities is a constant, and our support of Hawaii’s people is never-ending.
  • We annually provide funding to dozens of nonprofit programs to perpetuate Hawaiian culture, protect natural resources and preserve cherished community traditions.

Brand Marketing & Promotion

To develop innovative programs that contribute to sustainable economic growth for Hawaii, we collaborate with global marketing partners, and industry stakeholders to create solutions that improve and strengthen Hawaii’s tourism economy.

Hawaii's Major Market Areas & Opportunities

Programs

Our primary responsibility is to ensure that Hawaii provide an experience that is unique and enriching, while valuing and perpetuating Hawaii’s natural and cultural resources and honoring its people and heritage.

HTA Programs

Events

HTA puts on various events throughout the year for the public and industry professionals. These events exemplify the unique Hawaii brand and address topics to benefit Hawaii’s tourism economy.

See All Events

Tools & Resources

From the Maemae tool kit to the AutoCorrect tool, HTA provides a variety of resources to help everyone improve and enhance their knowledge about the Hawaiian Islands.

Tools & Resources