What We Do

What We Do

The Hawai‘i Tourism Authority is the state agency charged with managing tourism for the benefit of the Hawaiian Islands.

Our purpose is always focused on supporting the tourism industry’s diversity of benefits to residents and addressing its impacts in communities statewide.

  • Our responsibilities are complex, our expertise is broad, our marketing reach is global, our commitment to strengthening communities is a constant, and our support of Hawai‘i’s people is never-ending.
  • We annually provide funding to dozens of nonprofit programs to perpetuate Hawaiian culture, protect natural resources and preserve cherished community traditions.

Brand Marketing & Promotion

To develop innovative programs that contribute to sustainable economic growth for Hawai‘i, we collaborate with global marketing partners, and industry stakeholders to create solutions that improve and strengthen Hawai‘i’s tourism economy.

Hawai‘i's Major Market Areas & Opportunities


Our primary responsibility is to ensure that Hawai‘i provide an experience that is unique and enriching, while valuing and perpetuating Hawai‘i’s natural and cultural resources and honoring its people and heritage.

HTA Programs


HTA puts on various events throughout the year for the public and industry professionals. These events exemplify the unique Hawai‘i brand and address topics to benefit Hawai‘i’s tourism economy.

See All Events

Tools & Resources

From the Maemae tool kit to the Digital Asset Library, HTA provides a variety of resources to help everyone improve and enhance their knowledge about the Hawaiian Islands.

Tools & Resources