Research

Featured Reports

HTA’s Tourism Research Division continuously provides insightful information benefitting businesses and individuals who rely on having timely, accurate and comprehensive data about Hawai‘i tourism for their own usage.

Research data provided by HTA is utilized by tourism industry partners as knowledge to improve products and experiences, enhance marketing and brand strategies, and help compete against other destinations.

HTA issues the Hawai‘i Hotel Performance Report each month and weekly market insights special for the pandemic, and cross-posts DBEDT’s Visitor Statistics Airline Seat Outlook Report, Hawai‘i Timeshare Quarterly Report, Visitor Plant Inventory, Visitor Satisfaction and Activities Report, and Resident Sentiment Study.

Reports by Categories