HTA Staff

HTA is administratively attached to the State of Hawai‘i, Department of Business, Economic Development and Tourism (DBEDT). HTA’s president and chief executive officer reports directly to HTA’s board of directors and is responsible for assisting the board in its responsibility to fulfill the mandates of Chapter 201B of the Hawai‘i Revised Statutes.

HTA Executives

John De Fries
President and Chief Executive Officer

Kalani L. Ka‘anā‘anā
Chief Brand Officer


Daniel Nahoopii
Chief Administrative Officer

Isaac W. Choy
Vice President, Finance

HTA Staff

Carole Hagihara-Loo
Executive Assistant

Caroline Anderson
Director of Planning

Dede Howa
Brand Manager

Ilihia Gionson
Public Affairs Officer

Irina De La Torre
Brand Manager

Iwalani Kūaliʻi Kahoʻohanohano
Senior Brand Manager

Jadie Goo
Senior Brand Manager


Maile Caravalho
Administrative Assistant, Accounting

Maka Casson-Fisher
Brand Manager

Micah Akau
Brand Manager

Michele Shiowaki
Administrative Assistant, Planning

Ross Willkom
Brand Manager

Sunnie Lasconia
Contracts and Administrative Manager

Talon Kishi
Budget and Fiscal Officer

Tracey Fermahin
Procurement Manager

Tyler Mejia
Administrative Assistant, Brand


Updated: 5/16/23

Maʻemaʻe Toolkit

To help market Hawai‘i authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

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Digital Asset Library

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

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Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

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