HTA Awards Marketing Contracts for China, Korea, Southeast Asia, and Taiwan
For Immediate Release: October 10, 2019
HTA Release (19-26)
HONOLULU – The Hawaii Tourism Authority (HTA), the state’s tourism agency, has awarded four contracts for inbound destination marketing management services regarding the major market areas of China, Korea, Southeast Asia, and Taiwan.
“We are pleased to be partnering with these specialists who will implement comprehensive plans to attract high-spending travelers from their respective markets,” said Chris Tatum, HTA President and CEO. “We also want to extend a sincere mahalo to BrandStory and JWI Marketing for promoting Hawaii as a premier destination in China and Taiwan over the past years.”
The winning contractors are as follows:
- RFP 20-04: China: ITRAVLOCAL LIMITED
- RFP 20-05: Korea: AVIAREPS Korea
- RFP 20-06: Southeast Asia: AVIAREPS Malaysia
- RFP 20-07: Taiwan: BrandStory Asia
HTA issued a Request for Proposal (RFP) for each of the four markets on June 17. Based on the quality of proposals, a list of finalists was determined, and presentations were made to HTA and an evaluation committee comprised of hotel, attraction, retail and airline marketing executives.
All four companies will receive a three-year contract commencing January 1, 2020 with HTA having the option to extend the agreement for up to two additional years.