News Releases
Hawaii Tourism Authority Strategic Plan Published In Olelo Hawaii
For Immediate Release: November 16, 2020
HTA Release (20-186)
2020-11-16 Strat Plan Translation Release - TIG Final
HONOLULU – Since its creation, the Hawai‘i Tourism Authority (HTA) has been guided by strategic plans that reflected their times. HTA today released its 2020-2025 Strategic Plan in olelo Hawaii, the Hawaiian language. It is the first document of its kind presented in olelo Hawaii by an agency of the State of Hawaii. With destination management at the forefront, the plan is organized around four pillars: Hawaiian culture, natural resources, community and branding.
“The Hawaii Tourism Authority continues to focus on strengthening Hawaiian language and culture, from supporting nonprofit and community-based organizations and programs, to partnering with the Native Hawaiian Hospitality Association, and through our own actions and communications,” said Kalani Kaanaana, director of Hawaiian cultural affairs and natural resources. “This translated strategic plan recognizes olelo Hawaii as the native language of this land, which is also an official language of the state.”