Destination Management Action Plan Community Meetings for Molokai Postponed

For Immediate Release: October 29, 2021
HTA Release (21-43)

21-43 HTA_Molokai DMAP Community Meetings Postponed_NR.pdf

HONOLULU – The Hawaii Tourism Authority (HTA) and Maui Visitors and Convention Bureau (MVCB) are postponing the Destination Management Action Plan (DMAP) Meetings for the island of Molokai.

Originally planned for Friday, November 12, 2021, the virtual community meetings for Molokai residents will be rescheduled to a later date.

The following community meetings for Maui and Lanai will continue as planned.

Maui Island Community Meeting
Tuesday, November 2, 2021

• 8:00-10:00 a.m. HST
• 6:00-8:00 p.m. HST

Lanai Island Community Meeting
Tuesday, November 9, 2021

• 8:00-9:30 a.m. HST
• 6:00-7:30 p.m. HST

In these virtual, interactive community meetings, tourism leaders will provide island updates specific to Maui and Lanai in a process that serves as a guide to rebuild, redefine and reset the direction of tourism on the respective islands. Participants will also have the opportunity to provide comments and ask questions.

The sessions will cover:

• DMAP Updates
• Updates on Island Specific Actions
• Community Enrichment Program
• Malama Hawaii Program
• Visitor Statistics

There are two meeting times (8:00 a.m and 6:00 p.m.) available for each island with separate webinar registration links. The meetings for Maui will span two hours and the meetings for Lanai will span an hour and a half. Registration links and meeting agendas for each island are available here: https://www.hawaiitourismauthority.org/what-we-do/events/.

The presentations will be made via Zoom. Registration is free and open to the public. Advance registration is recommended, as capacity is limited. Presentations will be posted to HTA’s website for those who are unable to attend.

Background on the DMAP Process
The Hawaii Tourism Authority (HTA) published the 2021-2023 Maui Nui Destination Management Action Plan (DMAP) in March 2021. It is part of HTA’s strategic vision and continuing efforts to manage tourism in a responsible and regenerative manner. It was developed by the residents of Maui, Molokai and Lanai, and in partnership with the County of Maui and Maui Visitors and Convention Bureau (MVCB). The DMAP serves as a guide to rebuild, redefine and reset the direction of tourism on the three islands that make up Maui Nui. It identifies areas of need as well as solutions for enhancing the residents’ quality of life and improving the visitor experience.

The community-based plan focuses on key actions that the community, visitor industry and other sectors deem necessary over a three-year period. The foundation of the Maui DMAP is based on HTA’s 2020-2025 Strategic Plan. The actions are based on the four interacting pillars of HTA’s Strategic Plan – Natural Resources, Hawaiian Culture, Community and Brand Marketing.