News Releases

Hawaii Visitor Statistics Released for March 2021

For Immediate Release: April 29, 2021
HTA Release (21-12)

March 2021 Visitor Statistics Press Release

HONOLULU – Visitor arrivals to Hawaii during March 2021 rose 1.1 percent compared to a year ago, according to preliminary statistics released by the Hawaii Tourism Authority (HTA). This was the first time in a year where visitor arrivals were up, but the year-to-date arrivals were still significantly down (-60.1%). A total of 439,785 visitors traveled to Hawaii by air service last month, compared to 434,856 visitors who came by air service (430,691, +2.1%) and cruise ships (4,165 visitors) in March 2020. The average daily census showed that there were 137,440 visitors in Hawaii on any given day in March 2021, compared to 127,760 visitors per day in March 2020.    

The COVID-19 pandemic started taking a drastic toll on Hawaii’s visitor industry a year ago. On March 26, 2020, the state implemented a 14-day mandatory travel quarantine. Subsequently, nearly all trans-Pacific and interisland flights were canceled, cruise ship activities were suspended and tourism all but stopped. This continued until mid-October when the state initiated the Safe Travels program, which allowed trans-Pacific travelers to bypass the quarantine if they had a valid negative test for COVID-19.

During March 2021, most passengers arriving from out-of-state and traveling inter-county could bypass the State’s mandatory 10-day self-quarantine with a valid negative COVID-19 NAAT test result from a Trusted Testing Partner through the state’s Safe Travels program. All trans-Pacific travelers participating in the pre-travel testing program were required to have a negative test result before their departure to Hawaii. Kauai County continued to temporarily suspend its participation in the state’s Safe Travels program, making it mandatory for all trans-Pacific travelers to Kauai to quarantine upon arrival except for those participating in a pre- and post-travel testing program at a “resort bubble” property as a way to shorten their time in quarantine. The counties of Hawaii, Maui and Kalawao (Molokai) also had a partial quarantine in place in March. In addition, the U.S. Centers for Disease Control and Prevention (CDC) continued to enforce the “Conditional Sailing Order” on all cruise ships.

In March, most of the visitors were from the U.S. West (296,117, +47.4%) and U.S. East
(133,162, +10.8%). In addition, 1,051 visitors came from Japan (-97.7%) and 326 visitors came from Canada (-98.8%). There were 9,129 visitors from All Other International Markets (-75.9%). Many of these visitors were from Guam, and a small number of visitors were from Other Asia, Europe, Latin America, Oceania, Philippines and Pacific Islands. Total visitor days increased 7.6 percent.

Total visitor spending in March was $745.9 million. U.S. West visitors spent $492.4 million (+55.4%), and their average daily spending was $176 per person (-1.1%). U.S. East visitors spent $249.8 million (+8.4%) and $188 per person, per day (-6.5%). Visitors from Japan spent $3.7 million
(-94.5%), and their daily spending was $213 per person, per day (-10.9%). Visitor spending data from other markets were not available.

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Media Contacts:

Marisa Yamane
Director of Communications and Public Relations
Hawaii Tourism Authority
808-973-2272 (o)
[email protected]