Kauai Visitors Bureau Names Patricia Ornellas as Destination Manager

For Immediate Release: October 26, 2021
HTA Release (21-40)

KVB_Patricia Ornellas_Personnel Release_FINAL.pdf

Newly appointed Ornellas will lead mindful travel initiatives in coordination with Kauai’s Destination Management Action Plan

LIHUE, KAUAI - The Kauai Visitors Bureau (KVB) announces Patricia “Patti” Ornellas as the organization’s destination manager. In this newly created position funded by the Hawaii Tourism Authority (HTA), Ornellas will lead efforts to implement and execute the goals and vision of Kauai’s Destination Management Action Plan (DMAP), with an emphasis on perpetuating Kauai as a destination focused on regenerative tourism and mindful travel.

“As Kauai’s travel industry continues to rebound from the unprecedented events of 2020, the time is now to reconnect and align the visitor industry with our island community’s values,” said Sue Kanoho, executive director of the Kauai Visitors Bureau. “Patti will play an integral role in this process as we continue to encourage our visitors to travel pono, preserve the natural beauty of Kauai and maintain the health and well-being of its people and culture through ongoing programs and initiatives.”

Ornellas spent 15 years in the hospitality industry taking on a variety of roles, including front of house operations and homeowner assistance. While serving in those roles, her responsibilities also consisted of room and revenue management, working with travel wholesalers and handling owner and guest concerns. Most recently, Ornellas spent the past seven years as the American Cancer Society’s (ACS) development manager for the Kauai field office. At ACS, Ornellas focused on island fundraising activities, events, and grant funding, and collectively raised $1.89 million for the ACS mission, helping to continue the support of programs and services for cancer patients.

“When the opportunity arose to be a part of KVB, I thought, ‘what better way to continue my efforts and past experiences. I could actually become a part of an organization to help make a difference within my island community... my home,’” said Ornellas. “I feel blessed, honored, and enthusiastic to join the Kauai Visitors Bureau and am eager to start engaging with our community.”

Ornellas holds a B.A. in Communications from the University of Hawaii at Manoa with an emphasis on Public Relations. In her free time, she is a professional hula dancer and makeup artist.

“Patti’s community involvement and outreach experience will be essential to providing Kauai residents with a greater voice in tourism and implementing the DMAP actions, the majority of which are well underway,” said Caroline Anderson, HTA’s director of planning. “Her efforts will support HTA’s overarching mission of Malama Kuu Home (caring for my beloved home) for the betterment of our community.”

The Kauai DMAP is a three-year plan (2021-2023) with a goal to rebuild, redefine and reset the direction of tourism. A 21-member steering committee representing members of the community, visitor industry, and other sectors developed action items aimed at improving the visitor experience, creating positive economic and quality of life contributions to Kauai’s residents, preserving Kauai’s culture, and protecting its land and natural resources.