News Releases

Hawai‘i Tourism Authority Announces Kūkulu Ola and Aloha ‘Āina Programs

For Immediate Release: April 17, 2023
HTA Release (23-15)

23-15 2023 AA KO Release.pdf

Funding Opportunities Open for Programs In Hawaiian Culture and Natural Resources
HONOLULU – The Hawai‘i Tourism Authority (HTA) has announced funding opportunities for its Kūkulu Ola and Aloha ‘Āina programs. HTA will provide funding support to qualified organizations and programs that will perpetuate Hawaiian culture and preserve Hawaiʻi’s natural resources in fiscal year 2023-2024 (July 1, 2023 to June 30, 2024).
The Kūkulu Ola and Aloha ‘Āina programs are a part of HTA’s commitment toward Mālama Ku‘u Home (caring for my beloved home) and the interacting pillars of its 2025 Strategic Plan.
“The Kūkulu Ola and Aloha ‘Āina programs are direct ways to reinvest in our people and place by supporting the work of various community organizations across the Hawaiian Islands,” said Kalani Ka‘anā‘anā, HTA’s Chief Brand Officer. “Investments in a thriving, living Hawaiian culture and the protection of our precious natural environment are investments worth making.”

The Kūkulu Ola program provides support to awardees that enhance, strengthen and perpetuate the Hawaiian culture through genuine experiences for residents and visitors alike. The Aloha ‘Āina program provides support to community entities with an emphasis on ‘āina-kānaka (land-human) relationships and knowledge that manage, preserve and regenerate Hawai‘i’s natural resources and environment.
HTA is grateful for the partnership of the Hawai‘i Community Foundation (HCF) to administer its 2023 Kūkulu Ola and Aloha ‘Āina programs.
“HCF is pleased to continue its administration of HTA’s award programs and its direct alignment with our CHANGE Framework sectors of Arts and Culture and Natural Environment,” said Michelle Ka‘uhane, HCF’s Senior Vice President and Chief Impact Officer. “This partnership to administer HTA’s programs helps to bolster the pivotal work happening in our communities to improve the well-being of our people and place.”
Each of the six letters of the HCF CHANGE Framework represents a sector, or area, that affects the community and its ability to thrive—from economy to education. Under each sector, HCF has assembled a curated set of data to track progress on where disparities exist; the organization is also making deep investments into the community with the support of donors and working with partners across the state from government to nonprofits to find solutions together—all for its vision to see an equitable Hawaiʻi.
The deadline for applicants to submit proposals to HCF seeking funding support from either of the two programs is May 24, 2023 at 4 p.m. HST. Interested applicants should visit
All inquiries about the funding opportunities should be directed to Kehau Meyer at [email protected]
Funding Opportunity Applicant Information Sessions
HTA and HCF staff will be conducting virtual information sessions on Zoom to help interested applicants with their understanding of HTA’s strategic direction and vision, the funding opportunity applications, and award process. Community members are encouraged to attend and have their questions answered. A session recording will be posted at for those who are unable to join live.

Media Contacts:

T. Ilihia Gionson
Public Affairs Officer
Hawai‘i Tourism Authority
(808) 973-2255 (o)
[email protected]