Community-Based Tourism Program

The Community-Based Tourism program supports initiatives that the community, visitor industry, and other sectors deem necessary to move Hawaii’s visitor industry forward.

Destination Management Action Plans

Click on the cover photo to view the Destination Management Action Plan for Kauai, Maui Nui (Maui, Molokai and Lanai), Hawaii Island and Oahu.



HTA will help facilitate the process and be the catalyst to bring the community, visitor industry, and other sectors together. HTA will also provide information to expand the communities’ knowledge of their island’s visitor industry, and work with appropriate stakeholders (e.g. other community members or organizations, local and state government entities, visitor industry and other sectors) to support destination management activities.

As defined in HTA’s Strategic Plan 2020-2025, destination management includes attracting and educating responsible visitors; advocating for solutions to overcrowded attractions, overtaxed infrastructure, and other tourism-related problems; and working with other responsible agencies to improve natural and cultural assets valued by both Hawai‘i residents and visitors.

HTA, in partnership with the counties and the respective island visitors bureau, will develop Destination Management Action Plans (DMAPs) for Kauai, Maui Nui (Maui, Molokai and Lanai), Oahu and Hawaii Island. This work will help in recovery efforts and rebuild tourism.


  • Rebuild, redefine and reset tourism’s direction over a three-year period through a collaborative process
  • Engage Hawaii’s visitor industry, communities and other sectors
  • Identify areas of need that require management for proactive mitigation planning