Oahu

Overview

The foundation of the Oahu Destination Management Action Plan (DMAP) is based on the HTA’s Strategic Plan 2020-2025.  A 23-member steering committee representing members of the community, visitor industry, and other sectors will come up with draft action items for the DMAP.  The DMAP is a 3-year action plan (September 2021-August 2024) to be used for recovery and rebuilding tourism.  HTA/County Lead Team reviewed the committee’s proposed actions to determine if they were executable and within the HTA and County’s mandates. The draft DMAP was approved by the HTA Board of Directors in July 2021. Click here or the cover image below to view the plan.

   

About Oahu

Oahu has a population of around 974,563 (2019 US Census Bureau).  In 2019, visitors spent a total of $8.1398 billion on Oahu with 6,154,248 visitors.  This equated to 114,596 visitors on any given day.  Tourism on Oahu accounted for 45.6 percent of all tourism spending in Hawai‘i and supported 99,152 jobs (direct, indirect and induced). The pandemic, however, has significantly impacted the visitor industry. As of December 2020, Oahu’s visitor arrivals were down -75.4% (1,515,0130 visitors) which equated to 35,231 visitors on any given day.  Airseats to Oahu also decreased by 60 percent.  City & County of Honolulu lost 63,800 jobs in Q4 2020 Jobs decreased the most in Food Services and Drinking Places, which lost 17,100 jobs or 35.0 percent. This was followed by Accommodation which lost 10,500 jobs or 55.3 percent, Professional & Business Services which lost 6,500 jobs or 11.2 percent, and Transportation, Warehousing & Utilities which lost 6,000 jobs or 24.0 percent in the quarter.

Steering Committee

Steering Committee

Members of the community, visitor industry, and other sectors to help identify actions.

View the Members

Planning Process

Planning Process

The foundational documents and process in the creation of the Destination Management Action Plan.

More About the Plan